Accessible experience
The site works for everyone, measured and certified beyond the regulatory threshold.
RETIREMENT
Retirement,
a subject that invites exploration.
A mutual insurer wanted a website designed for the customer, not for the product. Interactive simulators, accessibility beyond regulatory requirements, lead capture integrated into the experience.
The challenge
- Make information seeking clear for people who aren't experts on the subject, with no insurance jargon.
- Build a companion website centred on customer journeys, not on the product catalogue.
What we built
A turnkey experience that supports the user in their thinking.
- Accessibility beyond the requirement. The site is designed to be usable by everyone, including users with disabilities. Compliance exceeds the regulatory threshold.
- End-to-end development. A full site, with interactive simulators and calculators built in. Retirement becomes a subject to explore.
- CMS for the editorial teams. Content is driven autonomously by the people who write it, with quick updates.
- Emails and newsletters. Engagement over time. The user comes back, informed, at their own pace.
- Third-party APIs. Retirement calculations and financial simulations through native integrations that enrich the experience.
- SEO baked into the architecture. Visibility worked at the core of the technical foundation. Organic traffic follows.
What changes
A subject made approachable
The simulators invite users to explore their future. They understand the stakes themselves and come back to go further.
Ongoing communication
Automated emails and newsletters. The customer relationship lasts over time.
Organic visibility
Organic SEO strategy built in. Qualified traffic comes to the site, with no dependency on paid keywords.
Qualified leads
Downloading simulator results brings engaged contacts, ready to be passed to the sales teams.
Summary
A customer-first approach carried by modern technologies. A retirement subject that becomes readable and engaging, and a flow of qualified leads that naturally accompanies the approach.