RETIREMENT

# Retirement,
*a subject that ==invites exploration==.*

A mutual insurer wanted a website designed for the customer, not for the product. Interactive simulators, accessibility beyond regulatory requirements, lead capture integrated into the experience.

![Approachable retirement platform](https://blackcube-int.staging.blackcube.io/cache/contents/23/retirement-7ae4c8.jpg)

[Let's talk about your project](https://blackcube-int.staging.blackcube.io/en/contact)

## The challenge

- Make information seeking clear for people who aren't experts on the subject, with no insurance jargon.
- Build a companion website centred on customer journeys, not on the product catalogue.

## What we built

A turnkey experience that supports the user in their thinking.

- **Accessibility beyond the requirement.** The site is designed to be usable by everyone, including users with disabilities. Compliance exceeds the regulatory threshold.
- **End-to-end development.** A full site, with interactive simulators and calculators built in. Retirement becomes a subject to explore.
- **CMS for the editorial teams.** Content is driven autonomously by the people who write it, with quick updates.
- **Emails and newsletters.** Engagement over time. The user comes back, informed, at their own pace.
- **Third-party APIs.** Retirement calculations and financial simulations through native integrations that enrich the experience.
- **SEO baked into the architecture.** Visibility worked at the core of the technical foundation. Organic traffic follows.

![Retirement, well-earned ease](https://blackcube-int.staging.blackcube.io/cache/contents/23/blocs/160/retirement-detail-1be501.jpg)

## What changes

![Accessible experience](https://blackcube-int.staging.blackcube.io/cache/contents/23/blocs/162/shield-3ccc64.svg)

Accessible experience

The site works for everyone, measured and certified beyond the regulatory threshold.

![A subject made approachable](https://blackcube-int.staging.blackcube.io/cache/contents/23/blocs/163/rocket-launch-0416c5.svg)

A subject made approachable

The simulators invite users to explore their future. They understand the stakes themselves and come back to go further.

![Ongoing communication](https://blackcube-int.staging.blackcube.io/cache/contents/23/blocs/164/signal-970126.svg)

Ongoing communication

Automated emails and newsletters. The customer relationship lasts over time.

![Organic visibility](https://blackcube-int.staging.blackcube.io/cache/contents/23/blocs/165/arrow-trending-up-a2fb9e.svg)

Organic visibility

Organic SEO strategy built in. Qualified traffic comes to the site, with no dependency on paid keywords.

![Qualified leads](https://blackcube-int.staging.blackcube.io/cache/contents/23/blocs/166/key-f89dc8.svg)

Qualified leads

Downloading simulator results brings engaged contacts, ready to be passed to the sales teams.

## Summary

A customer-first approach carried by modern technologies. A retirement subject that becomes readable and engaging, and a flow of qualified leads that naturally accompanies the approach.